JO.

McKesson sponsors a large tradeshow event every year and they came to OneMagnify for help to level up their event marketing. So to further understand their b2b customers, myself and my director met with the client who strategize their theme "You've Got Questions, We've Got Answers". I brought the theme to life with a photoshoot produced and art directed by me. The theme addressed the challenges independent pharmacies face as they battle the big chains. The messaging directly targeted the competitions weaknesses and positioned McKesson as “the answer”.

Starting weeks out, the team generated interest with emails, and print ads highlighting the new campaign. I designed the booth graphics and even designed and developed an interactive “Product Selector” tool that provided customers with a guided path to a recommended technology solution. We also upped the anti with suggestions for add-on sales for more money in McKesson’s pockets.

McKesson came to OneMagnify for help to tell the story of how McKesson products has touched many lives, including a mother of pre-mature triplets. Working with my partner Dan Hawes, and Detroit's own Eightfold production company we told the story of a mother's strength to keep her babies healthy.